Canon PowerShot A550 7.1 Megapixel
Digital Camera with 4x Optical Zoom

Treat yourself to a new standard of performance and simplicity. With 7.1 megapixels, the PowerShot A550 gives you the resolution you need to capture life's precious moments in radiant, real-life color and fully textured detail. Even when you enlarge, crop and print, every image is still breathtakingly beautiful. Better still, Canon's high-quality 4x optical zoom lens makes all your favorite subjects--portraits, landscapes, night scenes, even casual snapshots--crisp, sharp and bright.

Canon's DIGIC II Image Processor is designed to improve processing speed and image quality, so DIGIC II provides markedly fast startup, autofocus and playback, plus it assures that every image is more colorfully vibrant. iSAPS Technology is an entirely original scene-recognition technology developed for digital cameras by Canon. Using an internal database of thousands of different photos, iSAPS works with the fast DIGIC II Image Processor to improve focus speed and accuracy, as well as exposure and white balance.

The PowerShot A550 features a 2.0-inch LCD screen with 86,000 pixels of resolution. So whether you're setting up your shot or playing it back, everything is bright and clear. And with 9-point AiAF, you can count on exact focus no matter where your subject is in the frame. You also have shooting modes that give you breathtaking, exhilarating pictures even when shooting conditions are tough.

Now you can experience the full impact of every image you shoot. PowerShot A550 is equipped with a 16:9 widescreen option that lets you shoot still photos and movies in a format that's specially made for viewing on widescreen television sets or your computer monitor. Imagine the possibilities: you can entertain friends and family with shows of your own photography or host your own movie nights. It's a great way to give everyone a whole new perspective on your creativity.

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